Seriously when we all shout(this includes me also guys.. notice I used 'we') that people making advertisements are stupid we must realise that their target audience must be expected to be as much stupid if not more. Why do these people under-estimate us so much? A few case-studies...I am not using any names. You know just in case...
1.An AD for a Soap That is Supposed to Make us Fairer
A girl uses this soap(let's call it 'good') on one cheek and another 'ordinary' soap on the other cheek and WOW! The one with the ordinary soap is darker than the one that was done with the soap in question. Friends I don't know about the Photoshop effects used and make up used to prove one cheek darker(Come on that had to be false a girl that pretty would never agree to such attrocities.) but look at this... The lighting of her face is done from the 'good soap' side so that the shadow of the nose naturally darkens the 'ordinary soap' side. I hope you are getting what I am implying.
2.An AD for Chips
A girl and a guy are making a dish where the ingredients are this, that and the chips obviously. They make some idiotic dish with everything else but the chips and they finally throw away the dish in the dustbin(It was really idiotic!!) and eat the chips. WOW! How does this highlight the good features of the chips? Yes it did highlight their slogan but that is equally idiotic guys...
3.An AD for A Computer Training Programme
A girl comes in for an interview and drops her certificates(by mistake or by design I really don't know) and on one of these certificates the name of this programme was written. Somehow all the other entrants see this certificate and of their own accord leave leaving this girl to collect the certificate after ample time, give a million-dollar smile for the camera before going for the interview. Now where in the world do we find such under-confident people for an interview? Plus by this the ad is trying to give us the message by telling "WE ARE GOOD". Who doesn't? Who won't say they are good? Come on show us something about your institute or your programme details. Anything but this.
4.An AD for A Cellphone Network Providing Company
Showcasing the captain of our Indian cricket team advertising the fact that he can stay connected to his friends by a particular site which can be run by a particular service that this network provides. Once this happened. Our respected captain had got out and then this AD was aired. I was buying something at this hotel. Captain tells in ad "I love to be connected to my friends" and a guy at the hotel says "I think that was why you got out so early this time? Now remain connected till the next innings..."Sorry Captain don't take it in the wrong sense.
5.An AD for a Bike
A man finds a genie. He gives him everything "hi-fi"but this guy wanted "normal" stuff - be it a house, a wife or a bike.So he rejects the "good" bike the one being advertised for and takes a normal one. So the bottom-line is that the bike was good or rather hi-fi. But how and why?
Come on advertisers you have enough creativity to come up with such peculiar ideas just do something with substance. I know you all work under a lot of time pressure but make your ads worth their air-rate(if that is the term)...
7 Views & Reviews Expressed:
ya ... but the mad angles one is nice ... won't agree with u on that dude!!! i had one more post on my blog a month or two back ... "adsense or adnonsense?" u may check it ... from my archive ... too lazy to give thhe URL :D
@Subhayan
ya its gud for a laugh but what is the point in making a stupid slogan and then a video to support it? well each one's perspective
u've recieved an award in my blog ... pls check!!!
Debi,
I have just now dropped by from Subhayan's blog and I found your blog quite interesting!
As for the post, true, the advertisers just think Indian brains are worthless piece of junk and they show off their brand in the most idiotic manner.
There are a few more, like if you have seen the Santoor soap ad you will fall apart laughing!, I can point many more but unfortunately my mind is blocked!
I will surely hang around your blog!
Keep posting!
Cheers!
@Subhayan
Thanks a lot for the award mate really I have some new readers now(actually one that I know and others who I don't)
@Pawan'
Yeah even that is real funny man. What I noticed the basic thing behind all this is.. make up a slogan and somehow fit a video leave the damned object being advertised the slogan is what matters....
Cool analysis of the ads!!
Ad agencies thoughts might be that since these ads will be aired on the idiot box, so people watching them must be idiots as well!
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